The answer is not straightforward, as it depends on many factors, but we will try to provide a few specific examples that will help you establish a presence in the vast world of iGaming. This article may prove exceptionally useful for companies that are just taking their first steps in iGaming or want to scale up to multiple markets.
Many companies entering the market do not have their USP defined and approach potential clients with a very broad offer, proposing something that the client may not necessarily need. This is perhaps the most common mistake made by many companies, regardless of whether they are a slot game manufacturer, platform provider, software house, or payment providers.
Find your competitive advantage
Each of us has repeatedly received spam messages in our inbox, offering various types of services. Let’s take IT services as an example. The salesperson writes to us with information that they have developers and are capable of doing anything. Will that convince anyone?
Imagine if that same person wrote to a casino operator and declared that they create dedicated solutions to increase user retention. They are able to demonstrate their solution with numbers and need 15 minutes for a presentation. This is a concrete offer that stands out.
Another example could be slot game providers. At first glance, they seem very similar to each other, with companies often copying competitors’ solutions, but there are providers who know how to create games for a dedicated market. Currently, the hottest spot on the world map may seem to be Brazil, and many providers will also want to showcase their games there at all costs.
However, most of them have no knowledge of the local market, players, preferences, and what is trending. Games that work in the European market are being attempted to be transferred across the ocean. By creating games dedicated to specific markets, supported by market research and insider knowledge, such a provider has a greater chance of achieving success.
Let’s also remember that it is not possible to be the best at everything.
Build your brand
Everyone in the industry knows Evolution, Playtech, or Pragmatic Play. They need no introduction.
It’s a different story when your company is completely unknown. In that case, you need to reach a very wide audience. It is worth showcasing your company by sponsoring events, becoming an event partner, and also appearing in industry media. Examples of such media include Next.io, IGB or iGaming Express. Appearing on their homepage guarantees that the most important people in the industry will come across your company during their daily press review.
Building a brand is a long-term process, but it’s worth waiting for the delayed profits. The world’s largest companies did not build their visibility in a week, month, or year. Effective branding activities should be supported by the creation of an appropriate strategy – it’s best to do this with a one-year perspective, taking into account the calendar of industry conferences.
Establish yourself as an expert
Your brand should be associated with a specific sector. If we have our USP and brand, we also want to be recognized as absolute experts in a given topic and be mentioned in the same breath as the best companies.
It is worth participating in conference panel discussions, on LinkedIn, showcasing your results, and being a leading voice in the industry.
It is also very important that the company’s representatives are not only recognizable but also experts capable of answering important questions about your company.
Does your company have a unique product but lacks a voice in the industry?
Contact us for a free consultation, and we will try to help.
